Across
- 2. Consists of four basic marketing strategies: products, place, price, and promotion
- 3. Occurs when goods and services are sold from the producer directly to the customer
- 5. A pathway to direct products to consumers
- 6. A group of customers who share common wants and needs
- 8. The point at which total revenues, or sales, equal total costs and expenses of making and distributing a product or service
Down
- 1. A strategy to build customer relations
- 4. Involves one or more intermediaries
- 7. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers