Across
- 2. A group of customers who share common wants and needs
- 4. Product, place, price, and promotion
- 5. A pathway to direct products to consumers
- 7. When goods or services are sold from their producer directly to the customer
- 8. The process of creating, promoting, and presenting a product or service
Down
- 1. Companies use this to build and maintain relationships with their customers
- 3. The point at which total revenues equal total costs
- 6. Involves one or more intermediaries