Across
- 2. point at which total revenues, or sales, equal total cost and expenses of developing & offering product or service
- 3. group of customers who share common wants and needs
- 5. involves one or more intermediaries
- 6. build and maintain relationship with their customers
- 8. process of creating, promoting, and presenting a product or service to meet needs
Down
- 1. occur when goods or services are sold from producer to customer
- 4. pathway to direct products to consumers
- 7. consists of 4 basic marketing strategies product, place, price, and promotion