Across
- 2. is the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 5. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 7. a pathway to direct product to consumers
- 8. is a group of customers who share common wants and needs
Down
- 1. Companies use __________________ to build and maintain relationships with their customers
- 3. occurs when goods or services are sold from the producer directly to the customer
- 4. involves on or more intermediaries
- 6. consists of four basic marketing strategies: product, place, price, promotion