Across
- 3. is a group of customers who share common wants and needs
- 5. its a pathway to direct products to consumers
- 6. is the process of creating, promoting, and presenting a product or service to meet wants and needs of consumers, wherever they are
- 7. is the point at which total, revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 8. involves one or more intermediaries
Down
- 1. occurs when goods or services are sold from the producer directly to the customer
- 2. to build and maintain relationship with their customers
- 4. consists of four basic marketing strategies which are product, place, price, and promotion, collectively known as the four Ps