Across
- 4. four basic marketing strategies: product, place, price, and promotion, collectively as the four P's
- 6. involves one or more intermediates
- 7. to build and maintain relationships with their consumers
Down
- 1. occurs when goods or services are sold from the producer directly to the customer
- 2. the point at which the total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 3. a pathway to direct products to consumers
- 5. a group of customers who share common wants and needs
- 8. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers