Across
- 4. a group of customers who share common wants and needs
- 6. involves one or more intermediaries
- 7. is the process of creating,promoting,and presenting a product or service to meet the wants and needs of consumers,wherever they are
- 8. a strategy designed to foster customer loyalty, interaction and long-term engagement
Down
- 1. a pathway to direct products to consumers
- 2. occurs when goods or services are sold from the producer directly to the customer
- 3. is the point at which total revenues,or sales,equal total costs and expenses of developing and offering a product or serrvice
- 5. consists of four basic marketing strategies product,place,price,promotion