Across
- 5. when goods or services are sold from the producer directly to the customer
- 6. group of customers who share common wants and needs
- 7. consist of four basic marketing strategies
- 8. pathway to direct products to consumers
Down
- 1. point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 2. one or more intermediaries
- 3. the process of creating promoting, and presenting a product of service to meet the wants and needs of customers
- 4. to build and maintain relationships with their customers