Across
- 3. is the point at which total revenues,or sales, equal total costs and expenses of developing and offering a product or service.
- 4. to build and maintain relationships with their customers.
- 7. occurs when goods and services are sold from the producer directly to the customer.
- 8. is the process of creating, promoting, ans presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
- 1. involves one or more intermediaries.
- 2. is a pathway to direct products to consumers.
- 5. is a group of customers who share common wants and needs.
- 6. consists of four basic marketing strategies:products,place,price, and promotion, possibly people.