Across
- 3. something marketers need to identify in a family.
- 5. a reference group with direct, face-to-face interaction.
- 9. type of influence that transmits useful information.
- 10. housing unit with people living in it.
- 12. group person that influences your affect, cognition, and behavior.
- 13. a reference group without a structure.
- 14. controls information.
- 15. a reference group with indirect interaction.
- 17. a type of household of non-relatives.
- 19. owned by only those who can afford.
Down
- 1. a household member + a relative by blood, marriage, or adoption.
- 2. group of people you want to emulate.
- 4. used inside home.
- 6. influence when reference groups control reward and punishment.
- 7. a member of an extended family.
- 8. used outside home.
- 11. something owned by virtually everyone.
- 16. nuclear family + other relatives.
- 18. a reference group with a clearly specified structure.