Across
- 3. Central route to persuasion occurs when a person is persuaded by the content of the message.
- 6. A proposition that includes a statement calling for an action.
- 7. The appeal to emotions of the audience, which elicits feelings that reside in them.
- 9. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.
- 10. The end or finish of an event or process.
- 11. The ability to do something successfully or efficiently.
- 13. Compelling attractiveness or charm that can inspire devotion in others.
- 15. The mental and moral qualities distinctive to an individual.
- 16. A speech that is aimed to inform, educate and convince or motivate an audience to do something.
- 17. A method of reasoning in which the premises are viewed as supplying some evidence for the truth of the conclusion; this is in contrast to deductive reasoning.
- 18. The practice of persuading someone to do something by using force or threats.
- 19. A person or team that qualifies for a competition or its final rounds.
- 20. The process of reasoning from one or more statements (premises) to reach a logically certain conclusion.
Down
- 1. A statement in which you focus largely on belief of the audience in its truth or falsehood.
- 2. External inducements (incentives, other than the message itself), often of an emotional nature, that are created to increase an individual's drive to undertake some course of action.
- 4. The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
- 5. A literary device that can be described as a statement, sentence, or argument used to convince or persuade the targeted audience by employing reason or logic.
- 8. The quality of being trusted and believed in.
- 12. A mistaken belief, especially one based on unsound argument.
- 14. A promise of value to be delivered, communicated, and acknowledged.