Across
- 4. a list of the marketing tactics with details about how to execute each tactic
- 5. a brief explanation of what the business aspires to accomplish
- 6. the specific activities implemented to carry out the marketing strategies
- 8. a written document that describes a business, how it operates, and how it makes a profit
- 10. a snapshot of the environment in which a business has been operating over a given period of time
- 11. an evaluation of the political, economic, social, technological, legal, and environmental factors in a certain market or geographic region that may impact the success of a business
Down
- 1. the decisions made to execute the marketing plan and meet the goals of the business
- 2. the company message to customers describing why the business exists
- 3. a document that describes business and marketing goals and the strategies and tactics that will be used to achieve them
- 7. an analysis of the external factors that affect the success of a business
- 9. identifies strengths, weaknesses, opportunities, and threats a business faces