chapter 30

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Across
  1. 5. The stages a product goes through in its life
  2. 7. All the different products a company makes or sells
  3. 8. efforts a business makes to put products in a marketplace
  4. 10. A specific model, brand, size of a product within a line
Down
  1. 1. an alteration in a companies existing product
  2. 2. Group of closely related items sold by a business
  3. 3. a diagram that shows how and where specific retail products should be placed on retail shelves or displays to increase customer purchases.
  4. 4. making decisions about what features should be used in selling a product/service/idea
  5. 6. managing product categories as individual business units
  6. 7. Refers to # of different product lines a company has
  7. 9. # of different products in a line