Across
- 3. leveraging social media content in an effort to increase revenue
- 4. shows up to 10 images or videos within a single ad and each image or video can have its own link
- 6. a visual ad format that makes it easier for people to discover, browse and purchase products
- 7. the company purchased by Facebook in 2012 for $1 billion
- 8. the California city where Facebook headquarters is located
- 11. an audience, chosen by a marketer, based on specific demographics
- 12. calculated number based upon positive and negative feedback an ad is expected to receive from its target audience
Down
- 1. an audience similar to an audience that a brand is already targeting
- 2. country with highest percentage of Facebook users
- 5. Facebook demographics scale heavily towards this gender
- 9. content that performs significantly better than any other content
- 10. the previous name of Facebook that was created at Harvard