Across
- 4. an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don't.
- 8. a category of customers who have similar likes and dislikes in an otherwise homogeneous market.
- 11. the marketplace where final goods or services are sold to businesses and the public sector
- 12. task of grouping a set of objects in such a way that objects in the same group
- 13. o divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential.
- 14. ______________ are those which actually affect a person's purchase of a specific product type or brand in a product-market.
- 15. The market for goods and services needed by most consumers.
- 17. the process of identifying an appropriate market niche for a product, service or brand and getting it established it in that area.
- 18. combining two or more submarkets into one larger target market
Down
- 1. combination of practices, strategies and technologies that companies use to manage and analyze customer relations
- 2. refers to the practice of identifying and grouping people based primarily on their online browsing and decision making patterns.
- 3. to integrate or cause to be integrated; join together
- 5. segmenting the market and picking one of the homogeneous segments as the firm's target market.
- 6. treating each of 2 or more markets as a separate target with a different mix.
- 7. a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests
- 9. groups of individuals or organizations that make up the pool of actual and potential customers for their goods and services.
- 10. help identify the "core benefits."
- 16. Marketers that develop a different marketing mix for each homogeneous market segment are known as ______.