Across
- 3. The process of selecting advertising media and deciding the time and space in which the ads should appear
- 5. The number of times an audience sees or hears and ad
- 6. The media cost of exposing 1,000 readers or viewers to an advertising impression
Down
- 1. A series of ad messages that share a single idea and theme
- 2. A business that specializes in developing ad campaigns an ads for its clients
- 4. The time period when the TV or radio audience is the largest
- 7. The number of homes or people exposed to an advertising message