Across
- 2. the federal agency that provides services to small businesses and new entrepreneurs, including counseling, publications, and financial aid
- 4. end users of the service, also called the consumer
- 5. a tool for organizing important information about a business venture’s competition
- 7. a working model used by entrepreneurs to determine what it takes to develop their products or services
- 8. things that promote or enhance the value of a product or a service to the customer
- 12. association an organization made up of individuals and businesses in a specific industry that works to promote that industry
- 14. distinctive aspects, qualities, or characteristics of a product or service
- 15. a clear and concise description of a business opportunity; it contains four elements: the product or service, the customer, the benefit, and the distribution
- 18. the means of delivering a service or product indirectly to the customer, such as through a wholesaler
- 20. a document that describes a new business and a strategy to launch that business
Down
- 1. the means by which a product or service is delivered to the customer
- 3. people most likely to buy a business’s products and services
- 6. a description of how entrepreneurs plan to make money with their business concepts
- 9. a declaration of the specific aspirations of a company, the major goals for which it will strive
- 10. the means of delivering a service or product directly to the customer, such as via a Web site
- 11. distinctive aspects, qualities, or characteristics of a product or service
- 13. a brief recounting of the key points contained in a business plan
- 16. the process that tests a business concept; it allows the entrepreneur to decide whether a new business concept has potential
- 17. a group of businesses with a common interest
- 19. the distribution channel through which a product or service flows from the producer to the customer