Across
- 2. uses words that evoke strong feelings, rather than facts and evidence
- 4. features famous people describing their personal experience with a product or explaining why you should use a product
- 6. persuades people to do something by telling them that others are doing it too
- 7. uses logic or reason
- 8. language that uses words with strong positive or negative connotations to stir people’s emotions
- 9. uses credibility and authority
Down
- 1. appeal that taps into people’s values or moral standards
- 3. implies that ordinary people are on “our side”
- 4. uses the names or pictures of famous people to convince you that a product will help you imitate the famous person in the ad
- 5. appeal that implies an ordinary person can be rich and sophisticated