Across
- 2. based on the logical reasoning of customers
- 3. a written statement meant to inform the media
- 5. involves the use of visual media to promote, sell, and distribute a product or service to a targeted audience
- 6. direct communication between a prospective buyer and a sales representative in which the sales representative
- 8. moves the product directly from the manufacturer to the customer
- 11. an important component of supply chain management that involves the locations and methods used to make products and services available to customers
- 12. a nonpaid form of communication that calls attention to your business through media coverage
- 13. the act of offering an incentive to customers in order to increase sales
- 14. the act of establishing a favorable relationship with customers and the general public
- 16. using the phone to market your product or service
- 18. based on the desire to have a specific product or service
Down
- 1. includes not only transportation but also storage and handling of products and packaging within a channel of distribution
- 4. the coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service
- 7. uses intermediaries
- 9. of distribution the routes that products and services take from the time they are produced to the time they are consumed
- 10. to influence the prospective buyer in a purchase situation
- 15. a paid form of communication sent out by a business about a product or service
- 17. a refund offered to people who purchase a product