Across
- 3. Services a produced and consumed at the same time and cannot be separated from their providers. This is Service …
- 5. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need
- 6. Extending an exiting brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category.
- 7. Services cannot be seen, tasted felt, heard or smelled before they are bought. They are …
- 9. Dividing a market into groups of buyers with distinct needs, characteristics, or behaviours that might require separate marketing stratgies or mixes.
- 11. The charateristics of a product or service that bear on its ability to satisfy stated or implied customer needs.
- 12. dividing the market into segments based on variables such as age, live-cycle stage, gender income, occupation, education, relgion, ethnicity, and generation.
- 17. A consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
- 19. Forming segments of consumers who have similar needs and buying behaviours even though they are located in different countries
- 20. A consumer product that the consumer either does not know about or knows about but des not normally consider buying.
- 23. Dividing the market into segments according to the different benefits that consumers seek from the product
- 25. The practice of using the established brand names of two different companies on the same product.
- 26. The full positioning of a brand - the full mix o benefits on which it is positioned
- 31. a market coverage strategy in which a firm decides to target several market segments and designs separate offers to each.
- 33. Dividig the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item
- 34. A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed throiugh the same types of outlets, or fall within a given price range.
- 35. A product bought by final consumers for personal consumption
- 36. extension Extending an existing brand name to new product categories.
- 37. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
- 38. The activities of designing and producing the container or wrapper for a product.
Down
- 1. Evaluating each segment’s attractiveness and selecting one ore more segments to enter.
- 2. summarizes company or brand positioning
- 4. A consumer product that customers unsually buy frequently, immediately, and with minimal comparison and buying effoert
- 8. Dividin a market into different segments based on social class, lifestyle, or personality characteristics
- 10. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumer.
- 13. The set of all product lines and items that a particular seller offers for sale.
- 14. advantage An advantage over competitors gained by offering greater customer value, either by having lower process or providing more benefits that justify higher prices
- 15. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
- 16. A product bought by individuals and organization for furthr processing or for use in conducting a business.
- 18. Services cannot be stored for later sale or use. This is Service …
- 21. A name,term, sign, symbol, or design or a comination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.
- 22. A consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
- 24. Making the market offering different to create superior customer value.
- 27. A brand created and owned by a reseller of a product or service.
- 28. The use of commercial marketing concepts and tools in programs designed to influence individuals' behaviour to improve their wll-being and that of the society
- 29. The differential effect that knowing the brand name has on customer response to the product or its marketing
- 30. segmentation Dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product
- 32. a set of buyers sharing common needs or characteristics that the company decides to serve.