Across
- 3. also called echo chambers, these are an environment in which one's exposure to news, entertainment, social media, etc. are only those that reflect one's own perspective.
- 4. the act of convincing someone to do something or believe something is true
- 7. relies on a mix of emotional and rational manipulation to achieve objectives
- 9. the appeal to emotion
- 14. an online advertising method of reaching out to previous visitors of your website or app, often by displaying ads or sending emails.
- 15. an emotional reaction to pressure or persuasion that results in the strengthening or adoption of a contrary belief
- 17. an emotional manipulation that is often used to win an argument using feelings and emotions rather than logic
- 19. word, thought, principle, or speech
- 20. the rate at which customers stop doing business with a company over a given period of time
Down
- 1. a form of marketing that involves sending a physical piece of promotional material to a home or business
- 2. exaggerated commendation especially for promotional purposes
- 5. any kind of unwanted, unsolicited digital communication that gets sent out in bulk
- 6. advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions
- 8. extravagant exaggeration used to emphasize a point
- 10. unsolicited mail that consists mainly of promotional materials, catalogs, and requests for donations
- 11. refers to the "timeliness" of an argument
- 12. the character or emotions of a speaker or writer that are expressed in the attempt to persuade an audience
- 13. something that produces good or helpful results or effects or that promotes well-being
- 16. a distinctive trait or a special attraction
- 18. attention, interest, desire, action