Across
- 2. The differential effect that knowing the brand name has on customer response to the product or its marketing
- 3. Services a produced and consumed at the same time and cannot be separated from their providers. This is Service …
- 5. Services cannot be seen, tasted felt, heard or smelled before they are bought. This is Service …
- 7. The set of all product lines and items that a particular seller offers for sale.
- 8. Extending
- 10. A brand created and owned by a reseller of a product or service.
- 12. A product bought by final consumers for personal consumption
- 16. A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within a given price range.
- 18. The quality of services may vary greatly depending on who provides them and when, where, and how they are provided. This is Service …
- 19. Atype of consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitable, quality, prices, and style
- 20. A type of consumer product that the consumer either does not know about or knows about but des not normally consider buying
Down
- 1. Services cannot be stored for later sale or use. This is Service …
- 3. A product category bought by individuals and organization for further processing or for reselling.
- 4. An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything
- 6. A name,term, sign, symbol, or design or a combination of these, that identifies the products or services of a seller.
- 9. A type of consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort
- 11. The activities of designing and producing the container or wrapper for a product.
- 13. Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or a need
- 14. The practice of using the established brand names of two different companies on the same product.
- 15. A type of consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort
- 17. One attribute of a physical product or service described as Freedom from defects.