Across
- 2. Using minimal resources to achieve maximum results in marketing.
- 4. A specialized segment of the market for a particular kind of product or service.
- 7. Desires or wishes that are not essential but are desired.
- 8. Systematic investigation to establish facts and reach new conclusions.
Down
- 1. Activities that communicate the product or service and its merits to target customers with the aim of persuading them to buy.
- 3. Requirements or things that are necessary for people to live a healthy life.
- 5. Someone who purchases goods or services from a business.
- 6. The specific group of consumers a business aims to reach with its products or services.