Across
- 2. Content made by a brand to entertain or inform, not just sell.
- 5. Products shown in films, shows or music videos.
- 6. Users ignoring online banner ads.
- 8. Apps developed by a brand.
- 9. Games made to promote products.
- 11. Ads that match the look and feel of the platform.
- 12. Media you control.
Down
- 1. Media you pay for.
- 3. Useful content to attract and retain customers.
- 4. Videos linked to a brand’s story.
- 7. Exposure gained for free.
- 10. Promotion through social media personalities.