Across
- 2. The process of creating a mental map of reality
- 3. The force that makes a person respond to a need.
- 4. Something that diverts an individual away from a purchase goal, often temporarily.
- 6. The belief one has about oneself,
- 10. Dividing the market based on psychological profiles of potential customers or using behavioural tendencies to infer personality traits.
- 13. The açt of making misleading enviornemental or sustainable claims about a product
- 16. A group of people who exhibit shared consumption, and influence purchasing behaviour of the group.
- 17. The degree to which one feels attached or feels loyalty to a product or brand.
Down
- 1. Mental shortcuts that are used to facilitate decision making.
- 5. People who are fearful of technology
- 7. Those who are last to adopt a new idea
- 8. Intended behaviour
- 9. The inability to hold competing beliefs .
- 11. In inability to distinguish reality from a simulation of reality
- 12. Intended behaviour
- 14. A perceived lack of something
- 15. The cult of pleasure