Across
- 8. Quantitative or qualitative measures used to assess customer experience and satisfaction.
- 12. The process of evaluating customer data to derive insights and inform business decisions.
- 14. The impact of Referenec groups such as family, friends, and social networks on consumer buying behavior.
- 15. The combination of product, price, place, and promotion strategies to meet customer needs.
- 16. Gathering firsthand data directly from customers to understand their needs.
- 17. Dividing customers into distinct groups to tailor experiences and marketing efforts.
- 18. A technique used to visualize customer feelings and experiences to improve service.
- 19. Techniques designed to connect with customers at various stages of their journey.
Down
- 1. A comprehensive plan to enhance customer interactions across all touchpoints.
- 2. Factors that affect how customers make purchasing decisions and interact with brands.
- 3. Key observations derived from analyzing customer behavior and feedback.
- 4. Gathering insights from customer opinions and behaviors to inform strategies.
- 5. A representation of different customer types to inform marketing strategies.
- 6. The ongoing process of enhancing customer interactions and overall experience.
- 7. The level of contentment customers feel regarding their experience with a product or service.
- 9. Areas identified to enhance engagement and drive sales through customer insights.
- 10. Mapping the customer decision-making process.
- 11. Initiatives designed to reward customers for repeat business and foster long-term relationships.
- 13. Methods implemented to keep customers engaged and prevent them from switching to competitors.
- 15. Key moments of interaction between customers and a brand throughout the journey.