Across
- 2. widely accepted view
- 6. strategy for protecting the environment
- 9. bittersweet emotion
- 11. widely used measure of recall for magazine advertisements
- 13. the selection, organization and interpretation of stimuli
- 16. a sign that resembles the product in some way
- 19. multisensory, fantasy and emotional aspects of consumers' interaction
- 20. acquiring and storing info to be used when needed
- 21. the learning that occurs when a response is followed by unpleasant events
- 24. product info in the form of a story
Down
- 1. loss of the money or inventory from theft
- 3. observable measurements of a population's characteristics
- 4. deliberate defacement or mutilation of products
- 5. acronym just noticeable difference
- 7. a change in behavior caused by experience
- 8. structural changes in the brain produced by learning decrease over time
- 9. a basic biologoical motive
- 10. the prominence of a brand in memory
- 12. a set of ads inserted within a tv shows
- 14. an updated version of a brand from a prior historical period
- 15. properties of a stimulus that evoke a schema
- 17. storing info by combining small pieces of info to larger ones
- 18. an organized collection of beliefs and feelings
- 22. study that examines signs and symbols and the meanings
- 23. imitating the behavior of others