Across
- 2. A high-tech scam that uses e-mail or pop-up messages that claim to be from familiar businesses such as banks, Internet service providers, or even government agencies.
- 6. The process of encoding data for security purposes.
- 8. The buying and selling of products online.
- 12. The percentage of visitors to a website who make a purchase.
- 13. Secure internal networks that help companies share information among employees, no matter the number or location.
- 15. How much time users spend on site and which pages they visit.
- 16. Using the Internet to provide services to customers and communicate with employees and business partners.
- 17. Business conducted directly between the business and a consumer.
- 19. Website strategies designed to increase the size of each customer transaction and encourage repeat visits by the customer.
Down
- 1. The process of marketing goods and services over the Internet by utilizing digital tools.
- 3. Conflicts among producers, wholesalers, and retailers.
- 4. The overall experience customers have when visiting a website.
- 5. The number of individuals who visit a website.
- 7. The total cost of each sale.
- 9. Delivering more relevant marketing messages to customers based on event triggers.
- 10. The percentage of users that click on an ad.
- 11. A secure website where a company and its suppliers share all types of data, from product design through order delivery.
- 14. Transactions that happen between organizations.
- 18. Secure networks used for e-business and accessible through the firm’s website by external customers, suppliers, or other authorized users.