Across
- 3. sets the price steps in a product line based on cost differences, customer evaluations, and competitors' prices
- 5. refers to all operations to make the product or service known to the target market
- 7. combines several products and offers the bundle at a reduced price
- 8. refers to the 4Ps of marketing: product, price, place, and promotion
- 9. refers to how the product will reach the customers
- 10. combines different promotional tools to engage, communicate, and build customer relationships
- 13. distribution is limited to one dealer of retailer
- 16. a form of intangible products offered to consumers
- 17. considered the simplest pricing method
- 19. aims to build a positive relationship between the company and the public
- 24. an activity that provides customers with a direct motivation to buy a product or service
- 25. the last intermediaries linking the supply chain that leads to the consumers
Down
- 1. private individuals or companies facilitating the selling of a good or service
- 2. the middlemen that are positioned between the manufacturers and customers
- 4. low-cost item that should take the least amount of work on the buyer's part to pick and acquire
- 6. buy goods in bulk from the producer and then sell them to retailers in smaller quantities
- 9. the process of estimating the worth of a product or service
- 11. the only element in the marketing mix that generates revenue
- 12. employs more than one dealer, but not as many as in intense distribution
- 14. refers to the goods or services being offered by the business
- 15. a form of promotion wherein companies utilize face-to-face communication between their salespeople and the possible target consumer
- 18. used to engage customers, communicate customer value, and build customer relationships
- 20. viewed as one of the most popular forms of promotion
- 21. involves making a product available in as many locations as possible
- 22. work like a wholesaler but do not associate with the producer
- 23. based on the costs for producing, distributing, and selling the product or service with a reasonable return for the company's investment and risks