Across
- 2. Activities that communicate a product’s features and persuade customers to buy.
- 4. The total number of times an advertisement is seen by an audience.
- 5. Using sports events, teams, or athletes to promote products and services.
- 9. Activities that capture attention and provide joy.
- 10. A good or service created to meet the needs and wants of consumers.
- 11. The act of persuading a customer to purchase a product or service.
- 13. The combination of product, price, place, and promotion strategies used in marketing.
- 14. The process of providing or obtaining money for a business, project, or purchase.
- 15. The process of creating, promoting, and delivering products or services to satisfy customer needs.
Down
- 1. Characteristics of a population such as age, gender, income, or education.
- 3. Promoting products through movies, music, TV, or other entertainment media.
- 6. Money left over after paying for necessities that can be spent on wants.
- 7. Measurements of how many people watch, listen to, or use a media program.
- 8. The process of getting a product from the producer to the consumer.
- 12. The amount of money charged for a product or service.