Across
- 1. Magazine advertisements where the printed area extends to the edge of the page, elimiating any white margin or porder around the ad
- 6. The location of an advertisement on a page; the time when a program or commercial announcement will run in a broadcast; special positions may cost premium prices.
- 10. enable an advertiser to make a striking presentation by using a third page that folds out and gives the ad an extra-large spread
- 12. A special space rate or discount offered for advertising in two or more periodicals. Combination rates are often offered by publishers who own both morning and evening editions of a newspaper in the same market
Down
- 2. the rate base is the circulation figure on which the publisher bases rates
- 3. The number of people who read a publication but do not actually purchase it ("pass along" readers).
- 4. stated minimum number of copies of a particular issue that'll be delivered
- 5. Which of the following decreases the costs to a business of using newspaper advertising
- 7. offer no discount for quantity or repeated space buys
- 8. Two pages in a layout that face each other; a left page and a right page in a multi-page document, as in an open magazine, book, or newspaper
- 9. The regulation of the construction and use of buildings in certain areas of a municipality.
- 11. The number of people who receive a publication, whether through direct purchase or subscription.