Across
- 2. Strategic … is an image of the future state of the organization, which, through a system of essential characteristics, gives a professional qualitative idea of the business success of the organization in a specific strategic perspective.
- 5. … analysis is an advanced model for studying the external environment of a company that consists in describing 6 groups of factors that can affect the company.
- 7. A formulated statement that reveals the reasons for the existence of an organization, in which the difference between the organization and its competitors is manifested.
- 11. Power of … is one of the five competitive forces of M. Porter’s model which comes in the ability of … to drive prices lower.
- 12. Net sales (percentage growth), Average time for conversion, Number of contracts signed per month, Growth in revenue, Net promotor score are examples of KPI – Key … Indicators.
- 14. … marketing strategy is an approach that focuses on serving a particular segment of the market with unique needs and preferences.
- 16. “A fast food retail chain acquires a cup factory to reduce dependencies and cut costs” – it’s an example of … strategy.
- 19. … competencies are knowledge and skills, connections of the company, allowing it to achieve strategic advantages in one or more markets.
- 20. A firm following a … leadership strategy offers products or services with acceptable quality and features to a broad set of customers at a low price.
Down
- 1. … are companies, goods or services with which you (as a company) fight for the end consumer.
- 3. … analysis is determination of the strengths and weaknesses of an enterprise, as well as opportunities and threats coming from its immediate environment (external environment).
- 4. For what word does the first letter of the abbreviation “BCG Matrix” stand?
- 6. What is the surname of the author of the matrix that helps to identify opportunities to grow revenue for a business through 4 strategies: Market Penetration, Market Development, Product Development, Diversification?
- 8. The balanced … involves measuring 4 main aspects of a business: Learning and growth, Business processes (Internal), Customers, and Finance.
- 9. “Blue …” strategy by Ch. Kim and R. Mauborn is a business theory that aims to create new market spaces with little or no competition by providing value innovation.
- 10. According to G. Mintsberg schools of strategic management can be divided into 2 groups: Prescriptive and … .
- 13. The McKinsey Matrix can also be called “General … Matrix”.
- 15. Economies of scale, innovations, location, reputation, Price leadership are examples of … advantages.
- 17. The McKinsey Matrix combines two dimensions: … attractiveness and the competitive strength of a business unit into a matrix.
- 18. How are products with both low growth rate and market share called according to BCG matrix?