Across
- 4. Willing to pay more for experiences
- 5. Expected by both generations from brands
- 8. Practical and focused on saving money
- 9. Constantly improving and bringing new ideas
- 10. Major preference for Millennials in spending
- 12. Common habit for both Millennials and Gen Z
- 13. Key focus for Gen Z in their shopping habits
- 14. Gen Z enjoys shopping through digital channels
- 15. Preferred by Millennials with personalized rewards
- 16. Major preference for Gen Z in receiving goods
- 17. Payment option used by Gen Z more frequently
- 18. Important for both generations from brands
- 19. People born between 1997-2015
- 20. People born between 1981-1997
Down
- 1. Preferred by Millennials to save money
- 2. Preferred by Millennials for its immediacy
- 3. Gen Z buys more of these to save money
- 6. Stronger in Millennials towards brands
- 7. Commitment to favorite brands
- 11. Shared by both generations regarding data use