Across
- 3. refers to repetitive shopping, often excessive
- 5. age, gender, family structure, social class and income, race and ethnicity, geography, and lifestyle
- 7. the study of the processes involved when individuals select, purchase, use, or dispose of product...
- 8. the product helps to establish the user's identity
- 10. involves tracking specific consumers' buying habits very closely
- 11. is a physiological or psychological dependence on a product or service
Down
- 1. refers to aspects of a person's lifestyle and personality
- 2. ethics rules of conduct that guide actions in the market place
- 4. means targeting a brand only to specific groups of customers rather than to everybody
- 6. people who are used or exploited
- 9. a person who identify a need or desire, and make a purchase