Across
- 4. a market strategy in which a firm decides to ignore market segment differences and appeal the whole market
- 5. A guide of principles designed to help professionals conduct businesses honestly and with integrity.
- 6. Doing something without having to be told.
- 7. An investor who uses his/her own money to financially support small startups (in exchange for equity).
- 9. Rewards, discounts or other special incentives for continuing customers (invest loyalty)
- 10. A person or firm who invests in small companies from money pooled from investment companies, large corporations & pension funds (high ROI - Return on Investment).
- 13. A decision-making model that includes: P=Defining the Problem; A=List Alternatives; C=Determine Criteria;E=Evaluate the alternatives; D=Make the Decision
- 14. A person who performs professional, desk,and managerial or administrative work.
- 15. labor.
- 16. A go-to resource for sizing up a business’ performance & trustworthiness. **Accredited**
- 18. Apparently kind or helpful but portraying a feeling of superiority; condescending
Down
- 1. A sales approach that prioritizes open relationships and open dialogues to identify and provide solutions to a customer’s needs (hyper-focused on customer)
- 2. A combination of factors that can be controlled by a company to influence purchasing (4 P’s):product,Price, Place & Promotion
- 3. A sales technique where an employee asks a customer if they would like to include an additional purchase.
- 4. The difference between the selling price of a product or service and the total cost.
- 8. A working class person who performs
- 11. is the process of connecting your product to the customer’s needs/wants.
- 12. An item that is widely acceptable in exchange for goods and services.
- 17. A moneylender who charges extremely high rates of interest, typically under illegal conditions