Across
- 2. One-to-one conversation to collect detailed responses
- 4. Data about data
- 7. Data, that has been collected by someone else
- 11. Collecting data by watching behaviour/ situation
- 12. Data that describes characteristics
- 14. Data format using 0s and 1s
- 15. Data that has been collected directly by the business/researcher.
- 16. Organised data, often in rows and columns
Down
- 1. Data that involves numerical observations
- 3. Data that can be sorted into categories or groups
- 5. An in-depth study of a single subject, group, or situation
- 6. Opposite of structured data
- 7. Questionnaire for gathering opinions
- 8. A person who takes part in a study or interview
- 9. Small group discussion for qualitative insight
- 10. Numerical and non-numerical information that can be used for decision making.
- 13. Recurring idea found in qualitative data