Across
- 4. A unified customer journey across all platforms
- 5. A person with a large social media following who can affect buying decisions and trends
- 7. The integration of digital technology and tools into all areas of a business
- 10. Strategically improving a product or service to get the best performance
Down
- 1. A word to describe an ideal customer journey, without any pain points that stop users achieving their goal
- 2. The process of translating an idea or invention into a product or service that creates new value
- 3. A technique used by startups to get a product into the hands of as many people as possible as quickly as possible
- 6. A technique to encourage engagement by introducing elements of competition, achievements etc.
- 8. An acronym to describe the smallest possible product that can be released
- 9. A brand that overtakes the market leader by offering a new proposition