Across
- 3. use of elements so they counter each other; creates a product that is in harmony
- 4. a design element that includes geometric, natural, or abstract shapes.
- 5. the visual path created by the arrangements of elements.
- 6. dividing the page in half; often called a booklet fold
- 11. the joing of pages with either wire, glue or other means
- 13. a named group of character and paragraph format that can be applied to text
- 14. a heavy weight paper; typically used for business cards, greeting cards, post cards, etc.
- 16. the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
- 19. maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
- 21. adjusting the spacing between words, phrases, and extended blocks of text
- 22. a formatting style that adds depth to text or other objects, aking them appear more three-dimensional
- 24. rough draft of the finished publication that shows the major elements of the publication
- 25. the height of lowercase letters, specifically the lowercasex, not including ascenders and descenders
- 26. the placement of text or graphics on a line (right, left, center, or justified)
- 27. the differences in values, colors, textures, shapes, and other elements within a presentation
- 30. a standard American paper size that is 8.5 x 14 inches
- 31. the study of all elements of type as a means of visual communication; includes the shape, size, and spacing of characters
- 32. the visually dominant elements in a presentation; the center of interest
Down
- 1. folding the sides in toward the middle of a page
- 2. space is the distance or area between or around things; space separates or unifies, highlights, and gives the eye a visual rest.
- 7. a color that becomes white when all colors have been added; RGB is an example
- 8. as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page
- 9. standard type of paper used in copiers and printers
- 10. the optical center is slightly to the right of and above the actual center of a page
- 12. a standard American paper size that is 8.5 x 11 inches
- 13. smaller uppercase letters that are about the same height as lowercase letters
- 15. a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
- 17. color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors
- 18. a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig-zag
- 20. a type of paper that is low quality and inexpensive
- 23. a very short line of text (single sentence or phrase) that appears alone at the end or beginning of a paragraph or column
- 24. the physical or visual size of a publication or an object in the publication.
- 28. one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space
- 29. formal or informal typefaces designed to imitate handwriting
- 33. the arrangement of all key parts of a publication without including specific content.