Across
- 3. Synonym of "Destination
- 4. The most important destination
- 5. Driver that helps you grow and monetize your list
- 8. An umbrella term for all of your online marketing efforts
- 9. diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination.
- 10. Advertising that is placed and bought by the marketer
- 11. - Ultimate goal of digital marketing
Down
- 1. The sum-totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer.
- 2. semi-fictional representation of your ideal customer based on market research and real data about your existing customers
- 6. results that appear based on Google’s algorithms
- 7. a measurable value that demonstrates how effectively a company is achieving key business objectives