Across
- 5. Making data usable and actionable within marketing and business processes.
- 8. The act of sending a commercial message, typically to a group of people, using electronic mail.
- 10. The process of planning, executing, tracking, and analyzing a marketing initiative.
- 14. A software that unifies a company's customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers.
- 15. Coordinating and managing the customer journey across various touchpoints.
Down
- 1. The method of resolving disputes by a neutral third party without going to court.
- 2. Technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically.
- 3. The right of individuals to keep their personal information secure and free from unauthorized access.
- 4. The act of transforming a website visitor into a paying customer or lead.
- 6. The process of syncing data from a central repository back into operational tools.
- 7. Tools and technologies used to manage and analyze digital advertising campaigns.
- 9. The technique of protecting private or sensitive information by erasing or encrypting identifiers.
- 11. A system used for reporting and data analysis, and is considered a core component of business intelligence.
- 12. Tools and technologies used to manage and analyze marketing data and processes.
- 13. A strategy that recommends the most effective step to take with a customer at a given moment.