Across
- 2. Metric for measuring average ad cost per click
- 6. Metric indicating return on investment
- 7. Email marketing automation platform
- 9. Data directly collected and owned by a business
- 12. Google framework for fast mobile page loading
- 13. Advertising technique that “follows” users around the web
Down
- 1. Module in Google’s server-side stack that enriches events with product profit data
- 3. Meta’s algorithm for distributing budgets dynamically
- 4. Google’s advertising platform
- 5. Simplified test version of a webpage used in A/B testing
- 8. Tool used to manage website tags without editing code
- 10. Optimization technique to improve organic ranking
- 11. Content spontaneously created and shared by users
- 14. Google’s tool for analyzing website traffic