Across
- 2. Creating a unique identity and image for a product or company.
- 5. Gathering and analyzing data about consumers and market trends.
- 6. Establishing a distinct place for a product or brand in the minds of consumers.
- 9. Overall plan for reaching marketing objectives and target audience.
- 10. Unique strengths and qualities that set a company apart from its competitors.
Down
- 1. Study of how individuals make decisions and interact with products.
- 3. Communication activities to inform, persuade, and influence consumers.
- 4. Determining the value and cost of a product or service.
- 7. Analysis of a company's strengths, weaknesses, opportunities, and threats
- 8. Selecting a specific group of consumers to focus marketing efforts on.