Across
- 3. the amount paid in purchasing advertising; in this case, it means the cost per thousand impressions, or the cost divided by the total number of impressions
- 7. ability to serve different site HTML without changing the URL. The term adaptive is synonymous.
- 10. sales accepted leads
- 13. a strategy that delivers personalized and consistent customer experience across multiple channels
- 14. the rapid change in business activities and operations cause by digital disruption
- 15. personally identifiable information
- 16. pay-per-click
- 18. a concept that describes consumer recognition of needs
- 19. enterprise resource planning
- 20. a blueprint that specifies the layout of pages on a website
- 21. Ad that covers an entire screen
Down
- 1. small pieces of hardware that use Bluetooth Low Energy technology to send signals, including message, to nearby mobile devices
- 2. The percentage of times a particular word is used on a website
- 4. navigational aid showing path that user has followed on a website
- 5. connecting brands and their customers and business partners in a direct, non-linear fashion
- 6. activities that are required to satisfy the customer after they have made a purchase
- 8. a description of a customer or set of customers that includes among other things demographic and geographic information and characteristics such as buying pattern
- 9. search engine optimization
- 11. a separate site with a different aspect ratio then the main website with the purpose of uploading this version to different device than a desktop
- 12. Visual representations of eye activity on a website
- 17. Children's Online Privacy Protection Act
- 22. total cost of ownership