Across
- 4. a strategy in which promotional communication is sent from a company to potential and current customers via email (2 words)
- 6. these show up at the top of search results, do not use photos, are based on a PPC model and adjusts the layout of web page accordingly (2 words)
- 7. a marketing model that places ads on various platforms but only charges you when your ad is clicked
- 9. unpaid content on digital media (3 words with hyphens)
- 10. exclusive content you can offer on your website or in ads that requires a user to enter their email address in order to receive free access
- 11. the process of improving the position of organic web content in search engine results
- 12. the measurement, collection, analysis, and reporting of internet data for purposes of understanding and optimizing web usage (2 words)
Down
- 1. feature photos of products and require you to bid on a product group, rather than a keyword; also based on the PPC model (2 words)
- 2. a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience (2 words)
- 3. ads that market to customers that have previously visited a company’s website
- 5. web design that detects a user’s screen size and orientation
- 8. small files sent to your browser from websites you visit