Across
- 2. Blockchain network that processes only 15 transactions per second — compared to Visa's 24,000
- 7. Booking Holdings and Expedia Group together controlling over 70 per cent of global OTA bookings creates this market structure
- 8. Type of platform — Trivago, Kayak, Google Hotels — that aggregates prices from multiple sources but earns revenue through cost-per-click, not commission
- 9. The first of the five stages in the consumer travel journey — driven by Instagram, TikTok, and influencer content
- 11. The world's first Computer Reservation System — launched by American Airlines in 1964, processing 84,000 calls per day
- 12. One of the world's largest OTAs — part of the group that together with Booking Holdings controls over 70 per cent of global OTA bookings
- 13. IoT-connected destinations using real-time data for personalised visitor experiences and proactive destination management — defined by Buhalis and Amaranggana (2015)
- 14. Distributed ledger technology that enables self-sovereign identity, immutable access logs, and potential elimination of OTA intermediaries
Down
- 1. The tourism service characteristic that OTA last-minute flash deals directly address — an unsold room tonight cannot be sold tomorrow
- 3. Buhalis (2003) coined this term to describe the digitalisation of ALL tourism processes and value chains
- 4. Persistent 3D digital environments where tourists interact through avatars — the 2022 stage of digital tourism evolution
- 5. The academic who defined eTourism in 2003 as the digitalisation of ALL processes and value chains in tourism
- 6. The 15 to 25 per cent fee that OTAs charge hotels on every booking they generate
- 10. Hotels NEED OTAs for visibility but CANNOT afford the commission at scale — this structural contradiction is called the OTA ________
- 13. Leading metasearch engine for flights — aggregates prices from airlines and OTAs but redirects the consumer to complete the booking elsewhere
