Across
- 6. Money that a business keeps, rather than paying out to its shareholders (two words)
- 9. The amount of money that an investor gets back in return for investing a business (three words)
- 10. Investors who are the part-owners of a company. They invest in the business in return for a share of the profits and voting rights at the AGM
- 11. The proportion of sales in a market that taken by one business (two words)
- 12. Something that makes a product stand out from its competitors
Down
- 1. A customer’s willingness to buy a product from a particular business rather than from its competitors (two words)
- 2. The process of gathering information about the market and customers’ needs and wants in order to help inform business decisions, including product design and marketing (two words)
- 3. Designing a product with some unique features that distinguish it from similar products sold by competitors
- 4. A particular group of consumers at which a business aims its products and services(two words)
- 5. The point where revenue received meets all of the costs of the business (two words)
- 7. Putting money into a business with the intention of making a profit
- 8. The characteristics of the population, such as gender, age, religion and wealth