Across
- 1. Shorthand for business to business transaction
- 3. Data that uses first hand accounts and stats
- 4. Shorthand for Business to consumer transaction
- 7. the ways to break up and identify possible target markets
- 8. Segment that is concerned with location
- 10. The group of customers most likely to buy a product or service
- 11. Data that interprets first hand accounts and can contain bias
- 12. The Messaging from a business to consumers
- 15. Competitors that sell the same or similar product
- 16. The cost of obtaining new customers
Down
- 1. Segment predicting future actions based on past actions
- 2. Places and methods used to market products
- 5. Measures how many customers continue to buy your products
- 6. Segment using ethnicity, race, religion, age, gender, etc.
- 9. Segment looking at motivations, emotions, and world view
- 13. 7 step process used to sell products
- 14. Competitors that sell a different product that satisfies the same need