Across
- 3. It gives the entrepreneur the drive to come up with correct strategies and tactics employ.
- 6. It invloves the needs of a person.
- 7. It is the process of grouping similar customers depending on demographic, psychographic, geographic and behavior.
- 9. It is a type of segmentation that has the process of grouping customers according to their perceptions.
- 11. also known as Keep it short and simple.
- 14. It invloves the customers perception, what they like or dislike.
- 16. It is a type of segmentation that groups the customers depending on their locations.
- 17. it is the size of the arena where the entrepreneur's business will play.
- 19. Are the what customers want to achieve including their peace, financial, stability and work-life balance.
- 20. It should also be considered in order to determine the income and daily routine of the customers.
Down
- 1. Are the specific features and characteristics that the customer need from a product or a service.
- 2. It shows on how you will sell the product or service to the customers.
- 4. gives information on why a customer should buy a certain product or service.
- 5. Involves the customer's deprivation of certain voids to fill like lack of financial security, lack of love and lack of knowledge.
- 8. It refers to the process in which an individual receives an external stimuli using the five senses.
- 10. It is also a type of segmentation that has the process of grouping the customers according to their actions instigated by occasions, desired benefits, loyalty and usage of products.
- 12. It is a comprehensive process of understanding the customer's intricacies.
- 13. It is more expensive to sell to new customers than to maintain customers.
- 15. It includes the customers who don't have the enough purchasing power.
- 18. It is a type of segmentation that has the process in classifying customers according to their socioeconomic variables for the business ventures.