Across
- 2. Type of primary research that is open ended and usually involves interviews.
- 4. Market _______________________ is devising a broad market into smaller subgroups
- 8. Secondary research usually comes already __________________ in a magazine, journal, or book.
- 9. Age, Race, Gender, and marital status are examples of ____________________.
- 10. A type of market research is to figure out the best placement or physical ________________ for your business.
- 12. One type of market research a business can conduct is to develop a ____________ $trategy.
- 15. Research that gathers numerical data.
- 16. A ________________ market is the specific group of customers that a business aims its products or services.
- 17. An understanding about changes in the _____________________ is one thing that can give a business an advantage.
- 18. Market _____________ is the activity of gathering information about customers needs and preferences.
Down
- 1. An example of a segment of the “Eating Out Food Industry”. Almost always has a drive through.
- 3. A customer __________________ is an important part of market research.
- 5. Data on how much customers use a product is called ________________ data.
- 6. A type of market research is to compare and research _________________ products or services.
- 7. Research that gathers views and attitudes
- 8. Personality traits, hobbies, and interests are examples of ______________graphics.
- 11. The first step in market research is to define the _________________ and problem.
- 13. Type of research that is directly collected by a company or someone hired by a company.
- 14. Type of research that has already been collected/gathered by an outside entity.