Across
- 2. Defining a target market based on their physical location or school campus area.
- 3. The channels used to distribute and deliver a product to the final consumer.
- 7. Direct research collected straight from customers using tools like surveys.
- 10. Activities used to inform, persuade, and remind customers about a product.
- 11. The specific group of customers a business aims to reach with its products.
- 13. The stages a product goes through from launch to growth and eventual decline.
- 14. Existing data collected by outside sources like reports or census data.
- 15. Customer grouping based on measurable stats like age, gender, or grade level.
- 16. The percentage of total market sales controlled by a specific business.
- 17. The tangible good or intangible service offered to satisfy customer needs.
Down
- 1. Assurances that a product will perform as expected or money will be refunded.
- 4. Formal written promises regarding the quality and durability of a product.
- 5. Gathering and analyzing information about consumers' needs and preferences.
- 6. The amount of money charged for a product or service.
- 8. Dividing a broad target market into smaller, distinct sub-groups.
- 9. Customer grouping based on personality, values, interests, or lifestyle choices.
- 12. A unique name, symbol, or design that identifies and differentiates a business.